Terms of service

01How this agreement works

These terms form an agreement between Get Comma, a business based in Uttar Pradesh, India ("Comma", "we", "us"), as further identified in your service agreement, and the organisation that signs a service agreement with us ("you", "client"). The person who signs confirms they're authorised to bind that organisation.

Your agreement with us is made up of:

• each service agreement you sign with us;
• our data processing agreement (DPA), which forms part of every service agreement;
• our AI terms; and
• these terms of service.

Our privacy policy and security overview explain how we handle information, but they're descriptions rather than contract terms. If documents conflict, this order applies: the service agreement, then the DPA (for personal data), then the AI terms, then these terms. A service agreement only overrides these terms where it says so clearly.

Any terms printed on your purchase order or in a supplier portal don't apply, even if we accept or acknowledge them.

02Service agreements

We scope every engagement individually. Each service agreement sets out what we'll deliver, the start date and term, the fees and invoicing schedule, any workspace credit allowance, and the main contacts on each side.

• Changes to scope: either side can propose a change. It takes effect once both sides agree in writing, and email is fine. Changes that add work may change the fees.
• Renewal: a service agreement renews only if it says it does. If it's silent, it ends at the end of its term.
• Several service agreements: each one is a separate engagement under these terms.

03Our services

Comma is a service. Our team works to get your brand named and cited in AI answers from engines such as ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Depending on your service agreement, the services can include:

• monitoring how AI engines answer the questions your buyers ask, and which sources they cite;
• research, content planning, writing and editing;
• technical recommendations for your website;
• community signals: we monitor public community threads, keyword and brand mentions and sentiment, and act on what we find as part of the services;
• reporting and recommendations.

We'll perform the services with reasonable skill and care, using people with suitable experience. We use service providers and tools to deliver the work, and we're responsible for them as we are for ourselves. We may change our methods and tools over time, as long as that doesn't reduce what your service agreement promises.

04Your workspace

As part of the services, you get access to a reporting workspace in the Comma platform. It's where you see our work, review and approve drafts, follow results and talk to the team. Access comes with the services: it isn't a separate software licence and isn't priced per seat.

• Your team: you can invite colleagues and give each person a role (Owner, Editor, Reviewer or Viewer) and, where available, adjust what each person can do. Owners are responsible for who has access.
• Use: you may use the workspace for your own business during the term. You may not resell it, offer it to third parties or use it to build a competing product.
• Changes: we improve the platform regularly. We won't remove functionality your service agreement relies on during its term without giving you an equivalent.
• Early features: features we label as beta or preview are offered as they are and may change or be withdrawn.
• Availability: we aim to keep the workspace available and will try to schedule maintenance at quiet times. Unless your service agreement includes a service level, we don't promise a specific uptime.
• End of access: workspace access ends when the services end, subject to the data export window in section 17.

05Your responsibilities

Good results depend on both sides. You'll:

• give us accurate information about your business, products and claims, and tell us when something changes;
• review and respond to drafts, approvals and questions within reasonable time. If inputs or approvals arrive late, timelines move with them;
• make sure you have the rights and permissions for any material, data or access you give us;
• take responsibility for content you approve or ask us to publish, including its accuracy, claims about your products and competitors, and compliance with the laws and regulations that apply to your business and advertising;
• keep sign-in details secure, manage who you invite, and tell us promptly about any access you didn't authorise.

06Acceptable use and community conduct

How we deliver the services. These rules apply to our team and to any work we do for you:

• no fake, purchased or rented accounts, and no networks of accounts presented as independent people;
• no manipulation of votes, ratings, reviews or rankings;
• we follow the rules of each community and platform we work with;
• no impersonation of real people or organisations, and no misleading claims about your brand or anyone else's.

What you agree not to do. You won't, and won't let anyone else:

• ask us to do anything that breaks the rules above, or that would be unlawful, defamatory, deceptive or infringe someone's rights;
• share sign-in details, or access workspaces or data you aren't authorised to see;
• probe, scan or test the platform's security without our written permission, or bypass its access controls or rate limits;
• copy, decompile or reverse engineer the platform, or scrape it with automated tools beyond the access we provide (such as MCP or webhooks);
• upload malware, or use the platform in a way that harms it or other clients;
• put special categories of personal data (such as health, biometric or financial account data) or children's data into the workspace, unless we've agreed it in writing.

We may decline or stop work that would breach these rules. Responsible disclosure of security issues is welcome under our security policy. To report misuse, email abuse@getcomma.ai.

07Connected tools and your own keys

You can connect your own tools to the workspace. Today these include Google Search Console (read-only access through Google's sign-in), an SEO tool such as Ahrefs using your own API key, a CMS such as Webflow or Sanity, Notion, Slack, outgoing webhooks, and MCP access for AI assistants you use.

• Your accounts: these accounts are yours. Your agreement with each provider, including its terms, limits and fees, stays between you and them. Where you bring your own key, any usage it incurs is billed to you by that provider.
• How we use access: we use connected access only to deliver the services, for example to show your Search Console data or publish a page you've approved. Keys and tokens are stored encrypted, as described on our security page.
• Publishing: we publish to your CMS only in line with the approval workflow agreed with you.
• Disconnecting: you can disconnect a tool or revoke a key at any time. Some services may stop working when you do.
• Third-party changes: we aren't responsible for outages, data errors or changes made by these providers, though we'll help work around them where we reasonably can.
• AI assistants: when you connect an AI assistant through MCP, data you pull into it is handled under your agreement with that assistant's provider.

08Workspace credits

Some actions in the workspace that use AI or paid data, such as generating a draft, scoring a page or running research, use workspace credits. If your service agreement includes credits:

• your service agreement sets the allowance, which is granted at the start of each monthly cycle;
• unused allowance carries over into the next cycle, then expires at the end of that cycle;
• any top-up credits stated in your service agreement don't expire while the agreement is in force;
• an action is charged only when it succeeds. If it fails, the credits held for it are released;
• work our team runs to deliver the services isn't charged to your credits unless your service agreement says otherwise;
• Owners can see how credits are used in the workspace.

Credits have no cash value. They can't be transferred, exchanged or refunded, and any balance ends when the agreement ends. When credits run out, credit-using actions pause until the next cycle or until more are added under a service agreement.

09Fees, invoicing and taxes

We don't publish prices. Your fees and invoicing schedule are set in your service agreement.

• Payment: your service agreement sets when invoices fall due, the currency and the method. Each side pays its own bank charges.
• Taxes: fees exclude taxes. We'll add Goods and Services Tax (GST) or other taxes where the law requires. Where our services qualify as an export of services from India, we may invoice without GST as the law allows. If the law requires you to withhold tax, tell us before paying and send us the withholding certificate.
• Disputed invoices: tell us in writing within the period set in your service agreement, with your reasons, and pay any undisputed part on time. We'll work to resolve it quickly and in good faith.
• Late payment: if an undisputed invoice is overdue, we'll remind you. If it's still unpaid after the period set in your service agreement, we may pause the services until it's paid.
• Refunds: fees for work already performed aren't refundable, except where these terms or the law say otherwise.

10Ownership and intellectual property

• Your materials: you keep all rights in your data, brand assets, content and anything else you give us. You let us use them only to deliver the services.
• Deliverables: we assign to you, on creation, all intellectual property rights in the content, reports and other deliverables we create specifically for you, worldwide and for the full term of those rights including all renewals, revivals and extensions. You own them from the moment they exist, and we keep no ownership in them. Where a right can't be assigned, we grant you an exclusive, perpetual, irrevocable, worldwide, royalty-free licence to use it. To the extent the law allows, we waive any moral rights in the deliverables.
• Our materials: we keep all rights in the Comma platform, our methods, templates, prompts, tools, know-how, and anything we created independently of your engagement or for another client. Where any of these are built into a deliverable, you get a perpetual, royalty-free licence to use them as part of that deliverable.
• Learning: we may use general skills and experience gained from the work, and aggregated statistics that don't identify you or any person.
• Publicity: we'll only name you as a client, or describe your results publicly, with your written permission.
• Feedback: if you suggest improvements to our services or platform, we may use them freely.

11Confidentiality

Each side will keep the other's non-public business information confidential, use it only for this agreement, share it only with people who need it and are bound by similar duties, and protect it with at least reasonable care.

This doesn't cover information that is or becomes public through no fault of the receiving side, was already known to it, is received lawfully from someone else, or is independently developed. If the law or a court requires disclosure, the receiving side may disclose what's required, after giving notice where it's allowed to.

These duties last for the agreement and three years after it ends, and for as long as the information remains a trade secret.

12Data protection

When we handle personal data inside your workspace, we do so on your behalf and on your instructions. Our data processing agreement governs that processing and forms part of every service agreement. When we handle personal data for our own purposes, such as managing your account and contacts, our privacy policy explains how.

A current list of the service providers who process data for us is available on request at privacy@getcomma.ai and is included in your copy of the DPA.

13Use of AI

We use AI models to help draft content, analyse AI answers and community signals, and run research. Our AI terms explain how in full. In short: AI outputs are drafts that our team reviews before anything is published on your behalf, our model provider doesn't train on your data under its commercial terms, and you own outputs created for you from the moment they exist.

14Warranties and disclaimers

Each side confirms it has the authority to enter this agreement. We confirm that we'll perform the services with reasonable skill and care. If we don't, tell us within 30 days of the work being delivered and we'll redo it at no extra charge. If we can't fix it within a reasonable time, you can end the affected part of the services and get a refund of fees prepaid for work not yet delivered.

No guaranteed results. AI engines, search engines and communities are run by other companies, which change how they work at any time. We work to improve how your brand shows up, but we don't guarantee any particular ranking, mention, citation, traffic, lead or revenue. Results we report reflect what we observed at the time.

Third-party data. Monitoring data, public community data and connected tools come from third parties and may be incomplete, delayed or wrong. We'll flag issues we notice, but we can't warrant third-party data.

Apart from what these terms expressly say, the services and platform are provided as they are, and we exclude all other warranties and conditions, such as merchantability, fitness for a particular purpose and non-infringement, to the extent the law allows.

15Limitation of liability

• Neither side is liable for indirect or consequential loss, or for loss of profits, revenue, goodwill or data (other than the cost of restoring data from backups), even if it was foreseeable.
• Each side's total liability arising from the agreement is limited to the fees paid under the relevant service agreement in the 12 months before the event that gave rise to the claim.
• These limits don't apply to your obligation to pay fees, to breach of confidentiality, or to liability that can't be limited by law, such as for fraud or for death or personal injury caused by negligence. The indemnities in section 16 are subject to the same limit.

16Indemnities

• From us: we'll defend you against third-party claims that the platform or deliverables, as we provided them, infringe that third party's intellectual property rights, and pay the resulting damages and costs finally awarded or agreed in settlement. This doesn't apply to claims caused by your materials, your changes, combinations with things we didn't provide, or content you approved before it was published. If a claim seems likely, we may modify or replace the affected item, or end that part of the services and refund prepaid fees for it.
• From you: you'll defend us against third-party claims arising from materials or data you give us, from content you approve or ask us to publish, or from your use of the services in breach of these terms, and pay the resulting damages and costs finally awarded or agreed in settlement.
• Process: the protected side must tell the other promptly, let it control the defence and settlement (no settlement may admit fault for the protected side without its consent), and give reasonable help at the other side's cost.

17Term, suspension and termination

• Term: the agreement lasts as long as any service agreement is in force.
• Ending for breach: either side may end a service agreement by written notice if the other materially breaches the agreement and doesn't fix it within 30 days of notice, or straight away if the other becomes insolvent or stops doing business.
• Suspension: we may suspend access to the workspace, in whole or part, if that's reasonably needed to deal with a security threat, to stop use that breaches section 06 or the law, or for an overdue invoice as described in section 09. We'll give notice first where we reasonably can, keep the suspension as narrow and short as possible, and restore access once the issue is fixed.
• Your data at the end: for 30 days after the agreement ends, you can ask us for an export of your workspace data. After that we delete the workspace and its data, as described in the DPA, unless the law requires us to keep something.
• What happens to fees: if you end a service agreement for our uncured breach, we'll refund fees prepaid for services not yet delivered. Otherwise fees for the remainder of the committed term stay payable unless your service agreement says otherwise.
• Survival: sections that by their nature should continue, such as fees owed, ownership, confidentiality, liability, indemnities and governing law, survive.

18Changes to these terms

We may update these terms from time to time. We'll post the new version here with a new date and, for material changes, tell clients by email at least 30 days before they take effect. If a material change would disadvantage you during a current service agreement, it will apply from that service agreement's renewal unless you agree to it sooner. Changes required by law may take effect sooner.

19Governing law and disputes

The agreement is governed by the laws of India.

If a dispute arises, senior people from each side will first try to resolve it in good faith within 30 days of written notice. If that fails, the dispute will be resolved by arbitration under the Arbitration and Conciliation Act, 1996, by a sole arbitrator appointed by agreement. The seat of arbitration will be Kanpur Nagar, India, and the arbitration will be conducted in English. Subject to this, the courts at Kanpur Nagar, India have exclusive jurisdiction. Either side may seek urgent interim relief from any competent court.

20Notices

Legal notices to us go to legal@getcomma.ai, with a copy by post to the address in your service agreement if the notice is about breach, termination or a dispute. We'll send notices to the contact and email address in your service agreement. Email notices take effect when sent, unless the sender gets a delivery failure. Routine operational messages may also be sent through the workspace.

21General

• Entire agreement: the agreement is the whole understanding between us about its subject and replaces earlier proposals and discussions. Neither side relies on statements not set out in it.
• Assignment: neither side may transfer the agreement without the other's consent, except to a successor in a merger, acquisition or sale of substantially all of its relevant business, with notice.
• Events beyond control: neither side is liable for delays caused by events beyond its reasonable control, such as outages at major providers, natural disasters or government action. Payment obligations aren't excused.
• Independent parties: we're independent contractors. Nothing creates a partnership, agency or employment relationship.
• No third-party rights: only you and we can enforce the agreement.
• Compliance: each side will follow anti-bribery, sanctions and export laws that apply to it.
• Severability and waiver: if a provision is unenforceable, the rest stays in effect. Not enforcing a right isn't a waiver of it.
• Signatures: service agreements may be signed electronically and in counterparts.

Questions about these terms: legal@getcomma.ai.